THE FARM DIGITAL
GROWTH PARTNERSHIP PROPOSAL
THE FARM × NINA ELMAN INTERIORS

A website that sells the thing your clients actually buy: a project with no headaches.

A full rebuild of ninaelmaninteriors.com, built around your process and told through your projects.

By the time a project is over, the client does not want to make a move without us.

The sentence this entire website is built around
PracticeNina Elman Interiors
MarketPikesville, Maryland
ScopeComplete website rebuild
Prepared by Yomi Dubin · Founder, The Farm
Live sample · rendered live in your browser
01 · A first look

A sample of the direction, live in your browser.

This is a working sample, not the final design. Fonts, colors, and layout all get decided together after kickoff. It is here so you can feel the level of the build, not to lock anything in.

Sample shown with placeholder images, not final designs. Your project photography replaces everything here.
02 · What we heard

Clients love the work. But what they pay a premium for is never having to worry.

The real product

Managed, down to the linens

Busy clients pay for no headaches. Full service, run by a principal with a master's in project management.

The firm, not the star

Clients hire the team

You step back and let your project managers run projects. The site should too, so clients trust the firm, not just Nina.

The proof is the process

Clients rave about how it felt

Not just the finished rooms, the calm of a project run start to finish. That story lives nowhere on the current site. It should be the whole site.

03 · The strategy

Sell the process. Prove it with stories.

Every designer's website sells taste. Nobody in your market sells the management, and nobody is building on a foundation ready for AI search. That is the opening.

i.

A Process page nobody else has

First call to installed linens, step by step. The clarity you loved on Charleene's Houses, with your polish.

ii.

Case studies, not galleries

The Kate Marker format you loved: a panoramic cover, a name, the whole project inside. Plus the story a gallery can't tell.

iii.

The firm behind the project

A real team page, so clients meet the firm that runs their project. Commercial gets its own section: medi spas, showrooms, offices.

Built on the right foundation

A beautiful site is the start. We build yours to compete.

Most designers hand you a pretty site and stop there. We build yours on a foundation that is structured, from day one, to rank on Google and to be surfaced by the AI assistants people now ask for recommendations.

Foundation 01

Structured for search

Clean structure, fast load, and location pages for your whole service area. Built the way Google wants to see it.

Foundation 02

Ready for AI answers

People now ask AI "who's the best designer near me." We structure your site so it can be the answer, something almost no one in your market is ready for.

Foundation 03

Our specialist, from day one

Our in-house search and AEO expert shapes the build itself, so it launches ready to optimize. Baked in, not bolted on.

Live sample · from the design file
The case study format

A cover, a name, a story a client can walk through.

Sample shown with placeholder images and placeholder project names, not final designs.
04 · What we're building

The site, page by page, built to win the projects you want.

Sell

Home

  • A beautiful home, zero chaos, in one screen
  • Clear paths to Process, Portfolio, Contact
Differentiate

Our Process

  • The page no competitor has
  • The managed experience, step by step
Prove

Portfolio

  • Named case studies, walk-through format
  • Panoramic covers, walk through inside
Expand

Commercial

  • Medi spas, showrooms, offices
  • A section aimed at the small commercial work you want more of
Trust

Meet the Team

  • The firm, not just the founder
  • Names, faces, and what each person runs
Convert

Contact + Areas

  • Intake form and phone, routed to whoever fields new leads
  • Location pages built on an SEO and AEO foundation
Search and AEO

Our in-house specialist structures the site for SEO and answer-engine optimization from day one, so it launches ready to rank and be surfaced by AI.

Photography

We build with the strong project photography you already have and swap in new work as it comes.

05 · The path to launch

Eight weeks from kickoff, in four movements.

i.

Structure

Wireframes of the whole site with your existing photography.

Weeks 1 to 2
ii.

Design + build

Fonts, palette, and layout locked together, then built for real.

Weeks 3 to 5
iii.

The stories

Case studies written and assembled with you.

Week 6
iv.

Launch

Review, refinements, search setup, live. Kickoff date locked together on our call.

Weeks 7 to 8
06 · The investment

One build. Everything above.

Complete Website Build
$6,000
One time

A complete website strategy, copywriting, design, and development process, from kickoff to launch.

  • A messaging and positioning foundation before a line of code
  • Case studies in the panoramic format
  • The Process page
  • Commercial and team pages
  • Intake form and lead routing set up for your team
  • An SEO and AEO foundation, ready to optimize and grow
  • Launch, on a platform you own outright
Payment terms: 50% due at project kickoff, the remaining 50% upon final approval. One flat fee, no retainer.
Fixed investment. Fixed scope. No surprise invoices.

Let's build the site your clients already describe.

Yomi Dubin · Founder, The Farm · yomi@thefarmdigital.co